More than 20% of the videos recommended by YouTube to new users are «AI rubbish», according to a study by video editing company Kapwing. This empty AI-generated content seeks to attract views, reveals The Guardian.
Analysis of 15,000 globally renowned YouTube channels shows that 278 of them produce exclusively AI-generated content, garnering more than 63 billion views annually. These channels accumulate 221 million subscribers and generate around $117 million in revenue.
Global Impact of AI's YouTube Trash
Upon logging in as a new user, it was discovered that YouTube's algorithm recommended 104 of the first 500 videos as AI content. These channels have a global audience, with followers in countries such as Spain, Egypt, the United States and Brazil.
The Success of AI Trash Accounts
Bandar Apna Dost, an India-based channel, stands out as the most popular, with 2.4 billion views. Its generative content focuses on the adventures of a monkey and a Hulk-inspired character, projecting earnings of up to $4.25 million annually.
Experts such as Rohini Lakshané and Max Read believe that the popularity of these channels is due to their absurd and simplistic content, as well as the digital marketing strategy behind them.
Final Conclusions
The proliferation of AI content raises questions about ethics and transparency in digital content production. The combination of automation, SEO and digital strategy with AI challenges the conventional standards of online marketing.
The future of artificial intelligence in digital marketing will depend on how this algorithm-generated content is regulated and managed. Technological evolution and human creativity are intertwined in a scenario of constant change and adaptation in the digital era.
Source: cadenaser.com
Español 
English (UK) 