A selection of topics of interest related to the web world, marketing, design, social networks, etc...

Marketing with first-party data, CostaCx

Marketing con datos de primera parte

Marketing Con Datos De Primera Parte ¿Te has preguntado alguna vez cómo las empresas logran ofrecerte anuncios que parecen estar hechos a medida para ti? Eso se debe al marketing con datos de primera parte, una estrategia que utiliza la

What is Claude's Skills, CostaCx

Qué son los Skills de Claude

Los Skills de Claude y MCP permiten crear agentes de IA más útiles, capaces de seguir instrucciones, conectarse con herramientas y trabajar con contexto real de forma más eficiente.

Digital neuromarketing applied to web design, CostaCx

Digital neuromarketing applied to web design

Digital Neuromarketing Applied To Web Design The way we interact with websites has changed dramatically in recent years. Have you ever wondered why certain pages grab you more than others? The answer may lie in

SEO for voice search, CostaCx

SEO for voice search

SEO for Voice Search Have you ever wondered how people find information using only their voice? SEO for voice search is changing the way we interact with technology. Increasingly

AI-powered marketing automation, CostaCx

Marketing automation with AI

AI-powered marketing automation AI-powered marketing automation is revolutionising the way businesses communicate with their customers. Imagine being able to send the right message to the right person at the right time, all

What is the Prometheus Project?, CostaCx

What is the Prometheus Project?

What is Project Prometheus and why does it mark Jeff Bezos' return to AI: a start-up that seeks to revolutionise the physical world with intelligence models capable of learning from reality.

Predictive analytics to anticipate trends, CostaCx

Predictive analytics to anticipate trends

Predictive Analytics To Anticipate Trends Have you ever wondered how some companies seem to know what their customers want before they know it themselves? The answer lies in predictive analytics. This powerful tool allows companies to

Micro-moments: how to use them to attract clients, CostaCx

Micro-moments: how to use them to attract customers

Micro-Moments: How To Use Them To Attract Customers Have you ever noticed how many decisions we make in an instant, often without giving them much thought? These are the micro-moments, those brief lapses of time when a customer is looking for information or making a decision about a product or service.