Santillana's strategy for the coming years focuses on artificial intelligence as a driver of growth. Santillana's CEO, Alberto Polanco, has presented an ambitious plan that seeks to revolutionise education through technology.
At a recent event, Polanco highlighted the crucial role of artificial intelligence in the development of students, the work of teachers and the commitment of families in education. Santillana is committed to a technological approach that enhances the educational ecosystem, promoting the participation of all actors in a more efficient and simple way.
Innovative educational proposals
Among the proposals presented was Sumun, an educational tool that analyses the skills of each student, allowing continuous assessment to optimise their performance. This solution integrates the group's vast experience, pedagogical innovations and cutting-edge technology, with the aim of empowering the different educational agents: administrators, teachers, families and students.
Another significant commitment is Richmond Pro, a comprehensive English language learning solution that promotes employability by combining high quality educational content with advanced technology and artificial intelligence. This approach aims to develop practical and measurable communication skills, driving growth both locally and internationally.
Ambitious targets
Santillana's Strategic Plan envisages exceeding 4.5 million subscriptions to its educational systems, reaching total revenues of 600 million euros and an ebitda of 175 million euros. These figures represent a significant increase compared to the results obtained in 2025, reflecting the company's commitment to educational excellence and constant innovation.
Leadership in the education sector
Santillana stands out for its leadership in the private education market in countries such as Brazil, Mexico and Colombia, where significant growth is expected in the coming years. In addition, its presence in the public education market, through programmes such as Brazil's PNLD, is evidence of its outstanding position and its contribution to the global education sector.
In conclusion, Santillana's commitment to artificial intelligence as a growth driver represents a milestone in the transformation of the education sector, promoting innovation, efficiency and commitment to educational excellence at an international level.
Source: elpais.com
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