{"id":58317,"date":"2026-04-13T16:19:39","date_gmt":"2026-04-13T16:19:39","guid":{"rendered":"https:\/\/www.costacx.com\/la-revolucion-de-la-inteligencia-artificial-en-el-turismo\/"},"modified":"2026-04-13T16:19:39","modified_gmt":"2026-04-13T16:19:39","slug":"the-artificial-intelligence-revolution-in-tourism","status":"publish","type":"post","link":"https:\/\/www.costacx.com\/en\/la-revolucion-de-la-inteligencia-artificial-en-el-turismo\/","title":{"rendered":"The artificial intelligence revolution in tourism"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.costacx.com\/en\/la-revolucion-de-la-inteligencia-artificial-en-el-turismo\/#Casos_reales_que_marcan_la_diferencia\" >Real cases that make a difference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.costacx.com\/en\/la-revolucion-de-la-inteligencia-artificial-en-el-turismo\/#El_impacto_transformador_de_Play_Aragon\" >The transformative impact of Play Arag\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.costacx.com\/en\/la-revolucion-de-la-inteligencia-artificial-en-el-turismo\/#El_camino_hacia_la_excelencia_digital\" >The road to digital excellence<\/a><\/li><\/ul><\/nav><\/div>\n<p>Tourism is facing a crucial challenge: adapting to the demands of the future. The Wave Congress, to be held on 14 April in Zaragoza, will explore in depth how artificial intelligence is revolutionising this sector.<\/p>\n<p>Professionals and experts will meet to share specific experiences on the application of this technology in destination management, personalisation of the traveller experience and process optimisation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Casos_reales_que_marcan_la_diferencia\"><\/span>Real cases that make a difference<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Companies such as Din\u00f3polis and Imascono, presented by IA Experience, and Wowist, winner of \u00abThe AI for Tourism Awards 2026\u00bb at Fitur, will demonstrate how artificial intelligence empowers tourism and improves destination management.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_impacto_transformador_de_Play_Aragon\"><\/span>The transformative impact of Play Arag\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Play Arag\u00f3n programme, supported by the Directorate General of Tourism of the Government of Aragon, has trained more than 200 students in digital skills applied to tourism. Through specialised training in artificial intelligence and digital marketing, the aim is to boost online visibility, personalise experiences and strengthen cybersecurity in the sector.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_camino_hacia_la_excelencia_digital\"><\/span>The road to digital excellence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the participation of different profiles and the holding of sectorial meetings, Play Arag\u00f3n is consolidating its position as a fundamental pillar in the digital transformation of Aragonese tourism. The integration of artificial intelligence tools, such as the SITAR platform, augurs a promising future for the sector.<\/p>\n<p>Discover how artificial intelligence is redefining the tourism experience, boosting efficiency and personalisation in an increasingly digitised world.<\/p>\n<p><em>Source: <a href=\"https:\/\/cadenaser.com\/aragon\/2026\/04\/13\/la-inteligencia-artificial-aplicada-al-turismo-protagoniza-una-jornada-en-the-wave-con-casos-reales-del-sector-radio-huesca\/\" target=\"_blank\" rel=\"nofollow noopener\">cadenaser.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Tourism faces a crucial challenge: adapting to the demands of the future. At The Wave Congress, which will take place on 14 April in Zar...<\/p>","protected":false},"author":1,"featured_media":58318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291],"tags":[292],"class_list":["post-58317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-ia","tag-inteligencia-artificial","category-291","description-off"],"_links":{"self":[{"href":"https:\/\/www.costacx.com\/en\/wp-json\/wp\/v2\/posts\/58317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.costacx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.costacx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.costacx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.costacx.com\/en\/wp-json\/wp\/v2\/comments?post=58317"}],"version-history":[{"count":0,"href":"https:\/\/www.costacx.com\/en\/wp-json\/wp\/v2\/posts\/58317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.costacx.com\/en\/wp-json\/wp\/v2\/media\/58318"}],"wp:attachment":[{"href":"https:\/\/www.costacx.com\/en\/wp-json\/wp\/v2\/media?parent=58317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.costacx.com\/en\/wp-json\/wp\/v2\/categories?post=58317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.costacx.com\/en\/wp-json\/wp\/v2\/tags?post=58317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}