Tourism is facing a crucial challenge: adapting to the demands of the future. The Wave Congress, to be held on 14 April in Zaragoza, will explore in depth how artificial intelligence is revolutionising this sector.
Professionals and experts will meet to share specific experiences on the application of this technology in destination management, personalisation of the traveller experience and process optimisation.
Real cases that make a difference
Companies such as Dinópolis and Imascono, presented by IA Experience, and Wowist, winner of «The AI for Tourism Awards 2026» at Fitur, will demonstrate how artificial intelligence empowers tourism and improves destination management.
The transformative impact of Play Aragón
The Play Aragón programme, supported by the Directorate General of Tourism of the Government of Aragon, has trained more than 200 students in digital skills applied to tourism. Through specialised training in artificial intelligence and digital marketing, the aim is to boost online visibility, personalise experiences and strengthen cybersecurity in the sector.
The road to digital excellence
With the participation of different profiles and the holding of sectorial meetings, Play Aragón is consolidating its position as a fundamental pillar in the digital transformation of Aragonese tourism. The integration of artificial intelligence tools, such as the SITAR platform, augurs a promising future for the sector.
Discover how artificial intelligence is redefining the tourism experience, boosting efficiency and personalisation in an increasingly digitised world.
Source: cadenaser.com
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