The AI revolution in e-commerce

The advancement of artificial intelligence is completely transforming the online shopping experience. The ability to predict consumers' needs and desires before they finish typing in the search engine is a milestone in the evolution of digital commerce.

Imagine starting a search in an online shop and suddenly receiving exact suggestions that anticipate your preferences. This is more than just speeding up your search; it's artificial intelligence in action, interpreting in real time what you're actually looking for.

AI's continuous learning

As Abhishek Agrawal, artificial intelligence expert at Amazon Web Services, mentions, the commerce of the future goes a step further by predicting your interests before you fully express them. This approach revolutionises the way we interact with online shopping platforms.

Amazon Catalog AI: the innovation in catalogue structuring

Amazon has developed Catalog AI to address the complexity of organising millions of products from different sellers. This technology uses advanced language models to interpret and unify information, improving the accuracy of searches and recommendations.

The combination of product attributes and powerful language models allows results to be adjusted in real time, adapting to the user's search context before the search is completed. This adaptability is key to delivering a personalised and efficient shopping experience.

Benefits and future projections

Implementing AI in catalogue structuring and search not only drives sales by reducing friction and improving recommendations, but also enhances the ability of platforms to influence consumers' purchasing decisions.

In addition to Amazon, other platforms such as Shein or Aliexpress are adopting similar models to enrich their catalogues and encourage multiple purchases. These strategies, like the presentation of physical storefronts, play on consumer psychology to broaden their choices.

The future of e-commerce increasingly looks set to be linked to artificial intelligence, which, with its predictive and adaptive capabilities, is redefining the way we interact with online shops and make purchasing decisions.

Source: www.lavanguardia.com